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In a recent Reuters article they indicated that Apple has denied claims that they are testing their own telecom service that would eventually be used as a bundle deal with their mobile devices. It’s not uncommon for companies to deny claims of solutions that are in planning and testing phases, because from a technical perspective the end result is usually very different from early stages and setting expectations to early can do more harm than good. From a financial stand point it can create a false positive on share prices because of expectations that may or may not even develop into anything.
While Apple is denying these claims, I heard from a source close to Google that they are testing their own telecom solutions and what they are planning will make Apple’s job a lot harder if they are successful. I don’t have details, but it sounds like not only will they offer highly competitive prices, but they are working on a way to offer free plans. If Google does figure it out, initially it will only be available in select large metropolitan areas and will have certain conditions. My guess is that it will be limited to local calling and will probably not provide data. None the less, that would make Google’s cell services highly attractive and will most likely shoot them right to the top of telecom service offerings.