And It Went Wherever I Did Go

Ed Steele August 19, 2004 3

dead_fish.jpeg
Grocery stores in Japan have been using 2d barcodes for linking consumers with product information for a while now. In a new twist, a subsidiary of DoCoMo has developed a system whereby a consumer in a market can point their camera phone at a barcode on a fish and retrieve information about the time and location that the fish was caught as well as the individual who caught it. The technology behind it is cool (though nothing new), but I’m not sure I want that kind of transparency in my supply chain; I don’t necessarily want to know who’s been handling my food.

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3 Comments »

  1. Chris August 20, 2004 at 6:28 pm -

    Is it in the cupboard?

  2. birq August 20, 2004 at 9:18 pm -

    Yes! Yes! No!

  3. vogliaditerra August 24, 2004 at 6:09 pm -

    Futuro nero

    Oltre che stare a letto e sul cesso il contadino ha navigato anche un po’, è le sue forze sono appena sufficiente per pigiare le letterine della tastiera per ora. Quindi vi propone un breve resoconto delle cose che lo hanno colpito per le prospettive n…